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Why a McDonalds Milkshake Story Should Reshape Your Custom Software

By Japheth Smellie • 9 minutes

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When fast-food powerhouse McDonald’s wanted to increase its milkshake sales, they did the seemingly sensible thing—researched demographics, built focus groups, and collected input from customers. Then, McDonalds made and sent “better” milkshakes out into the world, and waited for sales to spike. Instead, sales remained bewilderingly the same. What went wrong?

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