Featured Mobile App Design

National Retail Company

TSG designed a user-friendly and intuitive iOS app that has saved the client over $1 million annually (under NDA).

Industry: Retail Services

The Need

Reduce employee training and labor costs; increase efficiency. This company was using outdated software that was significantly hindering employees’ workflow. The software itself was expensive, clunky, crashed frequently, and was not ergonomic. Technicians had to use multiple devices to perform job duties as well as enter information manually. Training and labor costs were high; efficiency was low. The important work of building relationships was overshadowed by these issues.

Our Approach

Understand client needs through discovery—we start by listening. This client provided TSG with a detailed and thoughtful plan for what their redesigned software should look like. But our experts knew their problems didn’t start with their software—it started with their process.

TSG determined that the best way to streamline their process was to first deeply understand it through our Discovery phase. One of our UX designers shadowed three different technicians to learn their processes, identify their pain points, and see how they used their existing technology to get their work done. This allowed our designers to use their expertise and identify the best ways to solve the company’s software issues with the most current development standards and UX practices.

Key Insights

Through the Discovery phase, we were able to identify that the customized software needed to focus on the following:


Using multiple devices to accomplish tasks was shackling the technicians. The app design needed to allow all tasks to be completed seamlessly in one simple and easy-to-navigate interface. Technicians could then do their jobs without wasting time and juggling devices.

Design for automation

Entering data manually into a spreadsheet takes precious time and increases potential for user errors. Designing for product information to be automated—such as names, descriptions, and SKUs—and having them available as menu options significantly cuts down on typing time, streamlines input, and reduces the potential for mistakes.

Save time, build relationships

Saving the technicians time spent on outdated technology and manual admin tasks allows them to focus on relationship-building, which is integral to the company’s operations.

The Constraints

When a client comes to us with a stated solution for software and skips our Discovery phase, they often lose out on expertise that helps them uncover underlying problems with process.

By allowing The Smyth Group to use our Discovery process to uncover and solve the root of the issues, the client was provided a much better solution than initially expected. Thus, they could reach their business potential.

The Solution and ROI

The iOS app TSG designed saved the client significant time and money.

  • A drastic reduction in equipment costs
  • A significant reduction in technician servicing time and admin tasks
  • A nearly tenfold reduction in training time
In all, the new app saved the company approximately $1 million annually.

Could your project benefit?

Let our experience work for you! Contact us today for a no-risk, no-obligation consultation and see if TSG can power your next software project.

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